Product Design/ User Growth
Product Design/ User Growth
Product Design/ User Growth
Visitor Experience Redesign
Visitor Experience Redesign
Visitor Experience Redesign
Improving Sign-up Conversion
Improving Sign-up Conversion
Improving Sign-up Conversion
— MEXC
Background
We looked at what happens before sign-up—when visitors are still deciding whether this platform is worth the commitment. The focus was to reduce hesitation at key entry points and help visitors feel ready to register, rather than pushing them to act.
Industry
Fintech
Year
2024
Client
MEXC
Role
Product Designer, UX Researcher
Delivery
App Design
Design Specification
This document shows how design decisions were translated into implementation specifications for cross-functional teams.
App Platform | Visitor Registration Conversion | Personal Contribution
I worked with Product, Ops, and Data to understand why visitors hesitate before signing up, then adjusted key touchpoints to reduce perceived commitment and surface value earlier.
1
Treated registration as a high-commitment decision, not a feature entry
2
Clearly separated visitor-state logic from logged-in experiences
3
Prioritized immediate, tangible value over full product explanations
4
Used design to reduce psychological and action cost, not to demand understanding
App Platform | Visitor Registration Conversion | Personal Contribution
I worked with Product, Ops, and Data to understand why visitors hesitate before signing up, then adjusted key touchpoints to reduce perceived commitment and surface value earlier.
1
Treated registration as a high-commitment decision, not a feature entry
2
Clearly separated visitor-state logic from logged-in experiences
3
Prioritized immediate, tangible value over full product explanations
4
Used design to reduce psychological and action cost, not to demand understanding
Introduction
At a Glance
The Goal
Primary Goal
Increase visitor-to-sign-up conversion by reducing early-stage hesitation.
Supporting Goal
Leverage MX benefits as a "hook" to drive new registrations.
Simplify the first impression to lower entry barriers.
Build trust quickly through clear and transparent product value.
Key Problem & Design Focus
Drop-off wasn’t about interest—it was about uncertainty. Visitors didn’t see the value fast enough, got hit with too much too soon, and faced too many steps before they were ready.
Beyond a visual refresh, we surgically optimized the critical moments where visitors typically hesitate.
Competitive Analysis
Key Design Decisions
Stop treating registration as just a button—it’s a high-commitment decision.
Aggressively separated the visitor experience from the logged-in user flow.
Show, don't tell: Give them immediate, tangible value instead of a full product manual.
Optimized for "Low Effort": Lowered the mental and interaction cost to make starting feel effortless.
Research & Key Insights
1
Before sign-up, visitors respond to benefits more than feature depth. They want a quick reason to register, not a full tour.
2
Too much choice causes paralysis. Showing everything at once actually stops people from committing.
Design Solution
Design Solutions
Outcome & Reflection
Fast Alignment and Execution
Design direction quickly aligned with stakeholders
Prioritized as a high-impact initiative
Shipped within two weeks
The process and results gained the attention and recognition of the design director and CEO.
Design Impact & Reflection
This redesign reframed registration from a forced step into a deliberate user choice.
By intentionally reducing information and focusing on a single action, the experience guided users to act after understanding the value.
The project reinforced a key principle:
For new users, clarity of action matters more than completeness of information.
Design Critique Process
Introduction
At a Glance
The Goal
Primary Goal
Increase visitor-to-sign-up conversion by reducing early-stage hesitation.
Supporting Goal
Leverage MX benefits as a "hook" to drive new registrations.
Simplify the first impression to lower entry barriers.
Build trust quickly through clear and transparent product value.
Key Problem & Design Focus
Drop-off wasn’t about interest—it was about uncertainty. Visitors didn’t see the value fast enough, got hit with too much too soon, and faced too many steps before they were ready.
Beyond a visual refresh, we surgically optimized the critical moments where visitors typically hesitate.
Competitive Analysis
Key Design Decisions
Stop treating registration as just a button—it’s a high-commitment decision.
Aggressively separated the visitor experience from the logged-in user flow.
Show, don't tell: Give them immediate, tangible value instead of a full product manual.
Optimized for "Low Effort": Lowered the mental and interaction cost to make starting feel effortless.
Research & Key Insights
1
Before sign-up, visitors respond to benefits more than feature depth. They want a quick reason to register, not a full tour.
2
Too much choice causes paralysis. Showing everything at once actually stops people from committing.
Design Solution
Design Solutions
Outcome & Reflection
Fast Alignment and Execution
Design direction quickly aligned with stakeholders
Prioritized as a high-impact initiative
Shipped within two weeks
The process and results gained the attention and recognition of the design director and CEO.
Design Impact & Reflection
This redesign reframed registration from a forced step into a deliberate user choice.
By intentionally reducing information and focusing on a single action, the experience guided users to act after understanding the value.
The project reinforced a key principle:
For new users, clarity of action matters more than completeness of information.
Design Critique Process